Infuse innovation into your organization's DNA.
Meaningful. Effective.
Human-Centred.
Our aim is to encourage innovative trailblazers to integrate experience design thinking & practices into their service environment.
We believe that enabling human-centred design thinking is an emerging driver of innovation – and the key to inspiring & onboarding the next wave of innovators.
United by our Values
Context is King
When you’re firmly anchored in your Whys, then What, How, When & Where flow naturally & effectively.
Maximum Impact
We understand the realities of the nonprofit sector. So we don’t try to impose order on chaos – we just get them to play well together!
Head & Heart
Sweat the Small Stuff
Little things make a big difference. Paying attention to details and going the extra mile demonstrate our commitment to being our best.
Hope is Not a Strategy
Hope is a wonderful, necessary, invaluable thing. But a solid foundation for an operational model? Not so much…
Potential Never Expires
Regardless of how things are or how they’ve always been, possibilities are always within your reach.
Our Team
Paul Alexander Joo
founder & experience designer
At your service is over 25 years’ experience as an advisor, trainer & consultant specializing in growth strategies, service & process design and customer engagement.
My approach is both analytical & intuitive, integrating Eastern & Western perspectives as well as consulting & coaching strategies. All delivered with a focused and energetic innovation mindset.
Operating from a human-centred systems perspective fuelled by a lifelong passion for human potential, my mission is simple: to help you transcend the conventional – and get the most out of the experience.
Miin J. Lim
Service Designer
Recognizing the potential of service design’s impact from end-to-end and surface-to-core, I help create experiences that drive the delivery of engaging & sustainable services.
I’m a firm believer in building a better world through the creativity of human-centred innovation.